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EV Charging Stations in Public Parking Areas: What Benefits for Your Business?

Image EV Charging Stations in Public Parking Areas: What Benefits for Your Business?
19/07/2024

With the growing adoption of electric mobility, installing EV charging stations in a public parking area is becoming a major asset for businesses and public-facing establishments, and in some cases, a regulatory requirement. It is no longer simply about meeting the needs of customers who drive electric vehicles; it is also an opportunity to create a powerful attraction and loyalty driver for your business.

What opportunities can EV charging infrastructure bring to your establishment? Here is an overview of the key benefits of installing EV charging stations, particularly through the EVzen solution.

Why Install EV Charging Stations in a Public Parking Area? 

If you're wondering why you should install EV charging stations at a public-facing establishment, the answer is simple: not only does it help attract and retain new customers, but it also increases your business's visibility. Here are some of the key benefits.

Attract New Customers and Build Loyalty 

Today, electric mobility is experiencing rapid growth, with an increasing number of drivers actively searching for accessible charging stations. By installing EV charging stations in your parking area, you become a destination of choice for these users.

With EVzen's solution, your charging stations are listed on major charging station mapping and navigation platforms, including Google, Waze, Chargemap, TomTom Navigation, and, of course, the EVzen Charge app. In other words, when EV drivers search for a nearby charging station, your establishment becomes visible across these platforms.

This visibility can help attract new customers who, while charging their vehicle, may also take the opportunity to shop, dine, or use your services.

By offering this additional service, you enhance the customer experience and encourage repeat visits. A well-located charging station becomes a genuine differentiator for businesses open to the public.

A Turnkey Solution with Additional Revenue Opportunities 

With EVzen, installing EV charging stations becomes a hassle-free investment thanks to the Third-Party Investment Model.

This offer includes:

  • Financing
  • Infrastructure design
  • Network operation
  • Maintenance services

In practical terms, this means no upfront investment is required from your business.

In addition to eliminating installation costs, the solution can generate extra revenue. A share of the revenue generated by the charging stations is paid back to your establishment, creating a new income stream while providing added value to your customers.

Stay Compliant with Evolving Regulations 

Legislation increasingly encourages businesses to adopt infrastructure that supports sustainable mobility.

Installing EV charging stations enables you not only to meet customer expectations but also to comply with current and future regulatory requirements related to EV charging infrastructure.

By deploying charging stations today, you anticipate future regulations while reinforcing your reputation as a proactive and innovative organization.

Can Employees Benefit from the Charging Stations Too? 

Although charging stations installed at public-facing establishments are primarily intended for customers and visitors, employees can benefit as well.

Using the EVzen Charge app and EVzen charging cards, employees can conveniently charge their electric vehicles during working hours.

Businesses can also choose to offer specific benefits to staff members, such as:

  • Reduced charging rates
  • Complimentary charging sessions

This can become an attractive employee benefit, supporting staff satisfaction and retention while promoting more sustainable mobility within your organization.

How Does EV Charging Station Installation Work with EVzen? 

Installing EV charging stations with EVzen is a straightforward and transparent process.

Site Assessment and Needs Analysis

EVzen begins by evaluating your site's characteristics and charging requirements to ensure the selected infrastructure matches actual demand.

Installation 

Once the assessment is complete, EVzen handles the installation process while minimizing disruption to customers, visitors, and employees.

Operation and Maintenance 

EVzen manages the day-to-day operation of the charging stations as well as preventive and corrective maintenance. Everything is handled by our experts, allowing you to focus on your core business.

Performance Monitoring and Revenue Tracking 

Monitoring tools allow you to track station usage and review the revenue generated by charging activity.

A Smart Investment for Public-Facing Businesses 

Installing EV charging stations in a public parking area is a smart investment for any business open to the public.

Not only does it address the growing needs of electric vehicle drivers, but it also provides an additional service that improves customer satisfaction while creating new revenue opportunities.

With EVzen, you benefit from:

  • A turnkey charging solution
  • Maximum visibility across charging platforms
  • Flexible access for both customers and employees
  • Regulatory compliance support
  • Potential financial advantages

Combined with the continued growth of electric mobility, these benefits make EV charging infrastructure a strategic asset for the future of your establishment.

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